New album and new label but the eclectic hook-driven feel good music we've come to expect from dancehall icon Shaggy remains the same. First Clothes Drop two years ago, now Intoxication drops, and he's spewing something a bit different from all his previous albums.

After exploding into the dancehall scene in the early 90's, Shaggy has since sold over 20-million albums, becoming one of the world's best-selling artists and achieving the type of success most Caribbean artists will only dream about. "It's a bittersweet situation," reveals Shaggy on earning mainstream status. "Good because we've proven we're a force to be reckoned with - we've proven we can sell records. Bad because you're not cool with the streets anymore, and that comes with crossover success."

Shaggy seized the reins over the creative direction of Intoxication, opting to stay true to his dancehall roots and thereby releasing it on his own label, Big Yard Music Group, and VP Records. "Intoxication happens to be the album that's taking me in the direction I want to go," says the superstar, whose first single "Church Heathen" was a mainstay in the dancehalls this summer and spent 17 weeks at number one in Jamaica.

Intoxication also features the same cool collaborations we expect from Shaggy, including joints with Akon and Sizzla Kalonji, and the usual suspects Rik Rok and Rayvon. "I'm reinventing myself and this album is geared towards hitting the streets."