It's reported on Dr Jay's Website that starting fall 2010, the founder Daymond John will launch the brand back featuring a mix of surf-skate and urban fashion trends, hopefully appealing to a wider audience.
I'm sure everyone remembers F.U.B.U which mean For Us By Us, I original thought LL Cool J was the one who started it (similar to Jay-z Rocawear) but only found out today that he was only the ambassador and honestly did a great job about it. Everyone did wear it and even told who were not black not to wear since they had Tommy Hilfiger who was reportedly racist.
Let's see how well he will do...
In loving memory of FUBU let's